INTERVIEW: Ukrainians will react quickly to the right incentives/mechanisms if the state is able to build them effectively.

“Ukrainians are capable of reacting very quickly and effectively to the right mechanisms if they are well built.”

This is the view of Olena Pavlenko, President of DiXi Group and a guest on the new episode of 100GREEN.

Energy transformation depends not only on technology and financing. It is crucial to create a system of incentives and motivations that encourages individuals, communities, and businesses to change their approach to energy consumption and implement new solutions.

In this new interview snippet, we discuss how properly designed mechanisms can accelerate change, and why it is equally important to explain to society what kind of Ukraine we want to see in the future.

This is what we talk about in the latest interview clip on 100GREEN https://youtu.be/VeWRCxZ5bu8?si=xTqeItLx1ksq56C-.